SENSE - Tea Shop x Aaron Nieh Seasonal Cup | SENSE - 喫茶小舖 x 聶永真聯名設計限量杯
Key Visual, Package, Crossover, Co-branding, Campaign, Event
Tea Shop 喫茶小舖
2021
In collaboration with Taichung’s hand-shaken tea brand “Tea Shop”, we are unveiling its 2021 seasonal limited-edition design.
Centred around the SENSE concept, we’ve introduced two cup themes: “Day” and “Night”. These symbolise the essential elements nurturing tea leaves, like the sun, air, and water, and the iconic tea mountains with their fertile lands. The designs also reflect Tea Shop’s two-decade commitment to quality in Taichung, emphasising the bond between seasonal changes and beverages. This design refreshes the brand’s traditional image and teases its dynamic future.
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SENSE - Editions of the Day & Night
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The cup sealing films
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SENSE - Editions of the Day & Night
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SENSE - Editions of the Day & Night
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Cup rear side in detail
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Cup rear side in detail
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SENSE - Editions of the Day & Night
與臺中手搖茶飲品牌「喫茶小舖」聯名設計合作的2021年季節限定新裝。
以「SENSE」為設計概念、白天與黑夜兩款杯身主題之設計,分別象徵著孕育茶葉的陽光、空氣和水,以及茶山與富饒土地。同時也將「喫茶小舖」深耕台中20多年來對品質的堅持與理念融入其中 — 用心感知與感受季節變化與飲品之間的緊密關係,反轉品牌的老牌印象,也預告品牌未來的全新發展。
Artist agent Jean Huang