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Representative logo
Custom fonts for the visual identity
Structure and ratio of the logo
Applications for the visual identity
Applications for the visual identity
Applying dynamic graphics setup
Applications for the visual identity
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No. 22071

Lin Chih-Chien Election Campaig | 林智堅競選視覺

Art Direction, Visual Identity, Motion Graphics, Campaign

2022 Lin Chih-chien Election Campaign Office 林智堅競選辦公室

2022

Lin Chih-chien had run for the office of the mayor of Taoyuan election*. Lin’s slogan, which highlights the principal axis of our visual identity design, is as follows: “Young Taoyuan, Get Ahead.”


In correspondence with the candidate’s high execution ability and previous solid speciality in city governance, the visual identity is pitched in modularisation and composed of various arrow-like geometries, dressed along with a custom font design and concise personality, while its systemic method can be integratively applied in several ways to diverse online and offline media. The visual identity for Lin’s campaign is bringing up a dynamic and positive attitude to the election environment and is far from just a logo in brief.


  1. Applications for the visual identity

  2. Applying dynamic graphics setup

  3. Applications for the visual identity

  4. Applications for the visual identity

  5. Official motion graphics presenting visual identity

  6. Representative logo with motion graphics

  7. Representative candidate image with motion graphics

  8. Structure and ratio of the logo

  9. Custom fonts for the visual identity

  10. Representative logo

「年輕桃園・堅定向前」為林智堅競選2022年桃園市長選舉之標語及視覺識別概念主軸。


對應參選人的明快執行力與在城市治理上沈穩的專業力,視覺主調以模矩化、多元的幾何箭頭色塊構成,佐以個性俐落簡明的客製化標準字體,並依線上、線下不同的媒介與群眾特質,設計出彈性的使用系統,讓競選識別不只是一個標誌,透過深度整合應用,更是積極與正向氣氛的態度展現。


* Lin had withdrawn from the election due to political and personal factors. 林智堅因政治及個人考量中途退出競選

Visual Identity Team
Art director & Design supervisor 陳聖智 Even Chen
Visual strategy in association 聶永真 Aaron Nieh
Design & Planning for the VI 王姿涵 Emily Wang、王翰偉 Hanwei Wang、陳聖智 Even Chen、魏仁祥 Xiang Wei、林彥君 Janice Lin
Project management & Coordination 王翰偉 Hanwei Wang


Custom font (Chinese typeface) 林智堅2022黑體.otf (Lin Chih-chien 2022 Sans.otf)
Prototype of custom Font ©aaronniehworkshop
Producer & Design extension of custom font 陳冠穎 GY Chen


Visual Identity in Motion Art director & Storyboard design 陳聖智 Even Chen、聶永真 Aaron Nieh Motion graphics 鄭凱文 Kevin Cheng, Kyle J Huang
Music & Sound design Chia-Wei Hsu @ Audio Textural
Portrait photographer Steven Lin