Kaohsiung Museum of Fine Arts 30th Anni. | 高雄市立美術館30週年
Exhibition, Motion Graphics, Co-branding, Visual Identity
Kaohsiung Museum of Fine Arts 高雄市立美術館
2024
This limited-edition summer ticket series was designed to celebrate the 30th anniversary of the Kaohsiung Museum of Fine Arts (KMFA). The ticket features a three-dimensional concept brought to life through the participation of visitors. Incorporating signature tints, the ticket represents the KMFA, Neiwei Art Center, and the Ecological Park. It highlights the symbiotic relationship between the museum, artists, and art itself, transforming it into thought-provoking textual themes. The three versions of the ticket feature texts that are cleverly pieced together and rearranged, creating interwoven and reflective narratives that deconstruct the meaning of art in the minds of visitors. Printed on high-grammage paper, the tickets break away from the conventional two-dimensional format. They expand the viewing experience from two sides to six, allowing visitors to fold and assemble the cards into three-dimensional forms on-site. This process provides a playful and interactive experience that goes beyond the flat surface.
為高雄市立美術館歡慶30週年所設計之夏季版限量票卡;此票卡透過觀展者之親身參與,以立體造形作為最終呈現。此票卡將高雄市立美術館、內惟藝術中心、生態園區三種印象色系轉譯至票面顏色,藉美術館主體、藝術家與藝術三者間的共生關係,轉化成具思考性之文字主題。三款票卡文字透過巧妙拼湊與再重組,字裡行間相互對照、呼應,解構藝術於觀展者心中的意義。 以高磅數紙卡印製,此票卡脫離往常票券的二維平面性,將觀看視角由兩面擴增至六面,讓觀展者於現場手摺立體成型的過程中,體驗其超越平面的趣味及互動性。
Design 聶永真 Aaron Nieh
Motion 陳宇倫 Eden Chen