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Limited Edition Wooden case
Limited edition packs
Detail on the wrapping paper
Key visual for the 30th Anniversary gift box
The gift box wrapped in limited edition design
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No. 18061

Chicken Essence - NongChunXiang 30 Anniv. Limited Edition | 農純鄉滴雞精 30週年限定版

Crossover, Package, Visual Identity, Food

NongChunXiang 農純鄉

2018

In 2018, NongChunXiang and designer Aaron Nieh joined forces to launch a 30th-anniversary limited edition of Chicken Essence.

Packed with proteins, amino acids, and collagen, the NongChunXiang’s Chicken Essence boosts health beyond traditional uses like postnatal care. It’s especially beneficial for active adults: the overtimers, the freelancers, the gym buffs, and the multi-taskers, all of whom often forget self-care in the rush of ambition.

Breaking away from typical perceptions, this edition features minimalist design and sophisticated packaging, honoring the tireless challengers. It’s a call to occasionally press pause and indulge in self-care.


  1. Key visual for the 30th Anniversary gift box

  2. The gift box wrapped in limited edition design

  3. Detail on the wrapping paper

  4. Limited edition packs

  5. Limited Edition Wooden case

農純鄉攜手聶永真,於2018年為該品牌打造的30週年滴雞精特別限量版。

滴雞精內含豐富小分子蛋白質、氨基酸和膠質等營養,可以調整體質、滋補強身;除了坐月子或體力虛弱時需要滴雞精調理外,有一群人更需要滴雞精的營養補充,那就是衝刺中的青壯年族群 ── 那些為公司燃燒自己的上班族、沒有固定下班時間的自由業、努力破壞肌纖維再修復的健身族與一人分飾多角的斜槓族⋯⋯他們不斷挑戰,卻常常忘記要停下來照顧自己。

此限量版區隔眾人對產品的既定印象,以單純無擾的材質、極簡圖像與精斂的包裝,獻給一路不斷挑戰、正在燃燒的工作狂們。記得偶爾停下來,留一杯照顧自己身體的時間。