A City’s Taste, Boxed with Care.

Curated by the Zhubei City Office, this annual box of local delicacies is released exclusively for the 2025 Zhubei Souvenir Festival.

The “Beyond Gifting” features a bold vertical structure and striking colour contrasts, echoing Zhubei’s soaring skyline and celebrating its vibrant, inclusive spirit. The outer packaging is finished with a subtle, ink-free debossed design, while its geometric lines conceal the deconstructed Chinese characters 竹北 (Zhubei), rotated 90 degrees. Inside, eight smaller boxes represent unique local flavours and products, each inspired by the themes of drink, dine, slurp, snack, toss, sip, purify, and rinse. These are reimagined as abstract symbols on the surface of each box.

A minimalist shell, vivid core — a design rich in layers and local meaning.

一城的滋味・一盒的心意。

竹北市公所精選年度伴手禮，以選物形式集結成單一禮盒，於 2025 竹北伴手禮節限定推出。

垂直造型與撞色設計構成的「超越禮盒」，呼應竹北高樓林立的城市輪廓，也映照其多元而包容的生活特質。外盒以打凹不印色的加工方式低調呈現，並將幾何解構後的「竹北」文字翻轉90度藏於外盒中。八個內盒則擷取各個伴手禮的風味及物產特色，以「飲、食、啖、享、伴、啜、淨、漱」之意象，轉化為抽象的視覺符號呈現於盒面。在收斂極簡的外盒與多彩的內盒之間，演繹出細膩且豐富的層次感。