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The gift box
Gift box with all pastries
Gift box with newly designed pastries
Gift box with new and signature pastries
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No. 16081

Tea Mate - KUO YUAN YE × Aaron Nieh 150 Anniversary Souvenir Box | 伴點時光 - 郭元益 × 聶永真 150周年紀念禮盒

Crossover, Package, Visual Identity, Food, Co-branding

2016

Tea Mate – The 150th Anniversary Commemorative Gift Box from Kuo Yuan Ye celebrates the brand’s sesquicentennial heritage, a journey originating with its traditional cakes and pastries. In an exclusive partnership with Aaron Nieh, the brand introduces a pastry line featuring “bean” and “tea” as the central themes. For this special edition, a unique dual-flavor, two-tiered round cake mold has been designed, offering petite, delicate tea treats. These confections carry the warmth of “companionship in pairs”, a nod to Kuo Yuan Ye’s 150 years of devoted presence in its patrons’ lives.

The Tea Mate gift box greets you with the historic charm of Taiwanese traditional pastries on its cover. Delving into the box’s layers, you are invited to indulge in Kuo Yuan Ye’s beloved family recipes, including sesame green bean cake, black sesame, and peanut cakelets. For modern palates, there are youthful favorites like pearl milk tea nougat and French nougat with dark chocolate, each bite a step along a flavorful journey through time.


  1. Gift box with newly designed pastries

  2. Gift box with new and signature pastries

  3. Gift box with all pastries

  4. The gift box

「伴點時光—郭元益150周年紀念禮盒」濃縮郭元益150年來以糕起家的品牌軌跡,與設計師聶永真聯手操刀,以「豆+茶」為核心主題,特別開發專屬上下層、雙口味的雙圓造型餅模,以小份量的精緻茶點,傳遞「兩兩相伴」的溫暖意涵,亦象徵郭元益品牌150年來的貼心陪伴。

「伴點時光」盒面以台灣糕仔的時代故事引言,接著翻閱餅盒上層、下層,享用郭元益經典的傳家麻油綠豆糕、黑芝麻、花生糕仔,及年輕人喜愛的珍珠奶軋、法式牛軋黑巧克力,讓味覺也隨著時光旅行。

Product photography HSUTUDIO 日一影像