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Non-Colour Toothbrush series - EX Super Dense Deep Clean
Non-Colour Toothbrush series in grey and white
Detail of the product
Product and package design as a whole
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No. 21091

Non-Colour| Shallop x Aaron Nieh Toothbrush | 厭色系 - 刷樂 × 聶永真聯名設計牙刷

Art Direction, Package, Visual Identity, Co-branding, Product Project

2021

Everyday items shape our aesthetic perceptions. As consumers encounter a myriad of products, they accept their appeal and imperfections. Challenging Taiwan’s toothbrush design norms, dominated by cheap colours and gaudy shapes, Shallop partnered with Aaron Nieh. Using their vast distribution and R&D strengths, they’ve minimised visual clutter in both design and packaging, delivering this simply attractive product named Non-Colour.


  1. Product and package design as a whole

  2. Detail of the product

  3. Non-Colour Toothbrush series in grey and white

  4. Non-Colour Toothbrush series - EX Super Dense Deep Clean

生活裡我們慣常的民生用品,乘載著潛移默化大眾美感經驗的功能。而消費者在商品貨架前日復一日,消費著千百種羅列物件的忍受和享受,以及美醜的逆來順受。為了打破台灣牙刷產品從本體設計至外包裝,長久廉價用色及張牙舞爪造形的單一品味機制,刷樂聯名聶永真,從最親密也最經濟的民生用品出發,透過品牌於通路的遍及率與研發資產,從產品外型至包裝視覺,提出全面減噪的必要性。

Art director & Design 聶永真 Aaron Nieh
Naming & Niche strategy (Non-colour) 陳聖智 Even Chen


Artist agent Jean Huang
Advertising agency 偉門智威 Wunderman Thompson
Product imaged by 子宇影像