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The LOGO
Door sticker
Business card
Office supplies
Flag
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No. 23101

Ministry of Economic Affairs, R.O.C.(Taiwan) |經濟部

Branding, Visual Identity, Typeface

Ministry of Economic Affairs, R.O.C.(Taiwan) 中華民國(台灣)經濟部

2023

The Ministry of Economic Affairs is the paramount governing authority in Taiwan R.O.C., responsible for overseeing economic affairs. Its remit includes industrial development, international trade, and energy development.

The new Ministry of Economic Affairs logo preserves its historical image while embodying values of heritage, transformation, innovation, sustainability, and diversity through a sleek geometric design.

The logo combines the initial letter ‘E’ from ‘Economic’, with the empty form of the second letter ‘C’, further accented by three horizontal lines that signify diversity. This design effectively symbolises the ministry’s comprehensive oversight across industry, energy, and trade sectors. The colour scheme maintains a stable and trustworthy blue tone, whilst introducing a rejuvenated green in the logo’s central line, denoting sustainable innovation. The typeface, a harmonious blend of a sleek sans-serif and an elegant serif, strikes a comfortable balance. This not only bolsters the overall brand identity but also narrows the communication divide between the organisation and the public through the new identity.

  1. Flag

  2. Motion graphic

  3. Before & After

  4. Arrangement and supporting graphics of the Logo

  5. Office supplies

  6. Business card

  7. Door sticker

  8. The LOGO

經濟部為中華民國(台灣)主掌產業、能源、經貿等經濟事務的最高主管機關。

新版經濟部標誌承載昔日形象,以傳承、轉型、創新、永續、多元等價值理念為基,透過簡約的幾何造形傳遞抽象概念。

結合”Economic”(經濟)首字母「E」的實形和次字母「C」的虛形,以三條水平線象徵多元並進,演繹經濟部主管的產業、能源、經貿三領域。延續原標誌之穩定、專業且可信賴的藍色,將其色調和為更清新的近似色相,綴以配置於核心中線位置的綠色線條,象徵永續創新、展現經濟部當代面貌及未來願景。標準字體結合俐落黑體與典雅宋體,營造整體識別的舒適平衡,拉近機關與民眾距離。

Project Coordinator 台灣設計研究院 Taiwan Design Research Institute


Design Team 永真急制 aaronniehworkshop
Art Director 陳聖智 Even Chen + 聶永真 Aaron Nieh
Project Manage 林彥君 Janice Lin
Design 王姿涵 Emily Wang、魏仁祥 Xiang Wei、王翰偉 Hanwei Wang
Motion Graphics 陳宇倫 Eden Chen


Typeface Supervision 陳冠穎 GY Chen
Design Research 台灣設計研究院 Taiwan Design Research Institute