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Album cover encased in the acrylic sleeve
Close-up of the CD
Inside page close-up
Inside page illustration
Inside page print effect
Inside page
Inside page close-up
Album title sticker on the shrink wrap
The album cover
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No. 21022

Lu Wei “The Wind of Xingang” | 盧葦《新港的風》

Album, Package, Art Direction, Editorial

LuLu Reed Studio/ Ho Vision Entertainment 蘆葦花開音樂藝術工作室/禾廣

2021

On every journey away from home, every fleeting moment of foreign memories, what we wish most to hold onto becomes abstract and blurry. All that lingers are the winds brushing against our skin and the moon over the Pacific – warm, moist mists, and faint wisps of fog. We all know memories are unreliable. They’re merely emotional rhetoric. We willingly trade our travels for essential poetics, getting lost in nostalgia, feeling hunger amidst distances, and falling asleep in loneliness.

The album boasts elegant colour tones and a minimalist cover. Its imagery, composed of gradients, evokes visions of the sea and the gentle caress of a breeze. Bound in soft hardcover and adorned with a matte acrylic sleeve printed via UV direct print, the creation of this album posed several challenges. Tackling the complexities of unique materials and printing techniques, the design and production spanned several months. This involved myriad shell prototypes, colour calibrations, structural deliberations, and tests for special binding methods. After navigating these intricate printing and production hurdles, the tangible album was finally perfected and released.


  1. The album cover

  2. Album title sticker on the shrink wrap

  3. Inside page close-up

  4. Inside page

  5. Inside page print effect

  6. Inside page illustration

  7. Inside page close-up

  8. Close-up of the CD

  9. Album cover encased in the acrylic sleeve

在每一個離家的旅途上、每一秒身在異鄉的記憶回返裡,越想封存的,越是抽象模糊;只記得拂在身上的風、太平洋上的月——溫潤氤氳、薄霧隱隱。而我們都知道記憶是不牢靠的東西,那些都只是情感的修辭,我們用遠行換取必要詩意的甘願,在鄉愁中迷路、在距離裡飢餓、在孤獨時睡著。

優雅色調、極簡的封面設計,全專輯圖像以漸層構成,多一份對海的想像和微風吹拂輕柔的氣息。專輯構成媒材以軟精裝紙本裝幀加上霧面壓克力直噴方式,為克服特殊材料和印刷製作技術難度,專輯設計印製過程歷時數月,經過無數次外殼打樣、校色、結構討論以及藏在紙本中特殊裝幀工法的測試,最終順利將這份歷經各種印刷製作磨練的實體唱片完成、順利發行。


* The work was nominated for the 2022 Golden Melody Awards’ Best Album Design. 本作品獲金曲獎最佳裝幀設計獎入圍

Print agency 煒揚印刷 Wei-Yang Print Plan Agent