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Ingredient packets for ready meals inside
The paper lid
The bag back
The close-up of gradient on the bag
The facade and side
The package
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No. 22072

Half Raw Noodles - Yokohama DanDan Noodles | 半生麵 - 橫濱中華街担担麵

Package, Visual Identity, Food, Product Project

2022

For Foodhood’s noodle product, we crafted a packaging design that uses abstract gradient graphics to convey warmth and depth. This overlays the enticing structure of the main product, Half Raw Noodles. Culinary photography on the reverse side complements this, enhancing consumers’ trust in and imagination of the dish.


The Aaron Nieh Workshop endeavoured to make this intricately designed package look effortlessly chic. It distinguishes itself from other shelf products with its unique appearance. With a keen focus on market positioning, we ensured the packaging showcased delicate layering, yet retained an element of charming allure. This collaboration represented a harmonious fusion of challenges, creative exploration, and scrupulous attention to detail across packaging production, material trials, and timeline management.


  1. The package

  2. The facade and side

  3. The close-up of gradient on the bag

  4. The bag back

  5. The paper lid

  6. Ingredient packets for ready meals inside

此為為苗林選品的麵食產品打造的包裝設計,以抽象漸層圖形表現溫潤與層次,透疊主產品「半生麵」的漂亮麵體,佐以背面料理攝影的示範呈現,強化消費者對這份料理的信賴與想像。


永真急制Workshop試著讓設計密度高的包裝看起來不費力而優雅,並與架上產品產生區隔,做出不同的表情。建立在市場定位上,我們讓包裝整體呈現精緻的層次,也略帶可口的可愛,是我們在包裝製作、材料測試與時程安排上兼具挑戰、玩心與細琢的一次合作。

Art director 聶永真 Aaron Nieh
Project designer 王姿涵 Emily Wan
Concept design 魏仁祥 Xiang Wei
Project manager 林彥君 Janice Lin


Print Agency 古根漢美術印刷設計 GEEPRESS DESIGN